First food outlet opened in Budapest, where you can save up to 70% of your money
The country’s first food outlet has opened in Budapest’s Récsei Centre. The Príma Outlet, operated by Vörösvár Ltd., a member of the Breier Group, offers products with discounts of up to 70%. Spanning over 100 square metres, the store welcomes price-conscious and environmentally aware shoppers alike.
What makes the Príma Outlet so special?
While the outlet concept is well-known in the fashion industry, this is the first time it has appeared as a food store in Hungary. At Príma Outlet, customers can purchase products that are:
- being phased out due to changes in the product range,
- overstocked,
- have damaged packaging,
- or are approaching their expiry date, but are still of impeccable quality.
The selection includes pasta, canned goods, sweets, household chemicals, alcoholic beverages, soft drinks, and fresh products. The product range is constantly updated and can be tracked online, keeping shoppers informed about the latest deals, writes Economx.
Discounts of up to 70%
Shoppers at Príma Outlet can expect significant price reductions. Most products are 20-40% cheaper, with some discounts reaching 50-60%, as reported by Blikk. Examples of the biggest savings include:
- Félix ketchup (960 g, no added sugar): 50.8% discount, priced at HUF 1,229 (EUR 3)
- Rákóczi Delikát chocolate truffle (175 g): 56.9% discount, HUF 1,119 (EUR 2.8)
- Ízmester gingerbread spice mix (25 g): 63.8% discount, HUF 159 (EUR 0.4)
- Sarerom vacuum salt (1 kg): 64.5% discount, HUF 99 (EUR 0.25)
- Herbária rosehip syrup (0.5 l): 64.6% discount, HUF 919 (EUR 2.3)
Editorial comparisons with other retailers show that Príma Outlet generally offers significantly better prices. Although some products may be available at similar prices elsewhere, the outlet stands out for its wide selection and deep discounts.
Sustainability and conscious shopping
The outlet model is about more than just saving money; it also promotes sustainability. By selling products that are near expiry or overstocked at discounted prices instead of discarding them, food waste is reduced. This approach benefits both consumers and the environment.
Vörösvár Ltd. and the Príma Brand
Since 1992, Vörösvár Ltd. has operated CBA and Príma stores in Budapest and its surroundings. In 2024, the company’s net revenue exceeded HUF 23 billion (EUR 57.66 million), with a net profit of HUF 846 million (EUR 2.12 million). The Príma brand represents CBA’s premium stores, and the Breier Group is one of the largest operators in the region.
The opening of Príma Outlet could bring a fresh approach to the Hungarian food retail sector by offering substantial savings alongside sustainable shopping solutions. If successful, this model might expand nationwide, reshaping how consumers shop for groceries.
Read also: